Sustainable ethics of a luxury fashion quartet: A message in LVHM, Kering, Prada and Tod’s codes

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F25940082%3A_____%2F20%3AN0000009" target="_blank" >RIV/25940082:_____/20:N0000009 - isvavai.cz</a>

Result on the web

<a href="https://imes.vse.cz/wp-content/uploads/2020/06/Conference-Proceedings-IMES-2020.pdf" target="_blank" >https://imes.vse.cz/wp-content/uploads/2020/06/Conference-Proceedings-IMES-2020.pdf</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Sustainable ethics of a luxury fashion quartet: A message in LVHM, Kering, Prada and Tod’s codes

Original language description

The principal reason of this paper is to explore a message expressed or implied by the Codes of Ethics or Codes of Conduct of four leading luxury fashion businesses – LVHM, Kering, Prada and Tod ́s. These Codes are holistically and comparatively analyzed and their attitude to ethics and CSR is critically extracted, compared and confronted. The ultimate aim is to identify patterns of these proclamations, compare them and discuss their discrepancies.Design/methodology/approach: Four Codes of top luxury fashion businesses are intrinsically as well as extrinsically analyzed while using content quantitative methods focusing on automatic key words frequency and content qualitative methods employing the manual Delphi approach. A particular attention is paid to the six CSR categories and to four ethical principles –the principles of personality, of solidarity, of subsidiarity and of environment protection. Via holistic and comparative Meta-Analysis, patterns are extracted, compared and confronted. Findings: The principal message from the Codes from four leading luxury fashion businesses can be perceived as a unified endorsement of all selected ethical principles and CSR categories. However, a critical and comparative Meta-Analyses shows that these Codes have contradictions in terms, a bi-polar attitude to employees and the environment and a lack of interest for R&D. Research/practical implications: There are serious inconsistencies regarding certain ethical principles and CSR categories. Sustainable ethics by the luxury fashion quartet have cracks and they need to be fixed before they become fatal ruptures. Further research should assess if the same applies to other businesses, and not only from the luxury fashion industry. Originality/value: This paper is a pioneering endeavour combining economic, legal and philosophic perspectives and dealing with the dynamics of ethical and CSR proclamations by top luxury fashion businesses which are expected to be the leading force using sustainable ethics as the competitive advantage. It brings forth a brand new insight about sustainable ethics.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2020

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Proceedings of the 8th International Conference: Innovation Management, Entrepreneurship and Sustainabilit, yMay 28–29, 2020, Prague

ISBN

978-80-245-2378-1

ISSN

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e-ISSN

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Number of pages

13

Pages from-to

336-348

Publisher name

Vysoká škola ekonomická v Praze

Place of publication

Praha

Event location

Praha

Event date

May 28, 2020

Type of event by nationality

EUR - Evropská akce

UT code for WoS article

000589725700027