Importance of quality of life and social indicators in contemporary marketing

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26033909%3A_____%2F20%3AN0000022" target="_blank" >RIV/26033909:_____/20:N0000022 - isvavai.cz</a>
Alternative codes found
RIV/25739018:_____/20:N0000012
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Importance of quality of life and social indicators in contemporary marketing
Original language description
The quality of life concept is becoming increasingly important for major corporations which use corporate social responsibility schemes to cover this area for consumers. The second half is centred on certain methodological issues of social indicators and their interconnecting with the progressively imperative subject of security. These six key areas of social indicators in contemporary marketing: household, work, health, family, transport and education. We further argue that some kind of security should be included as the perceived dangers can have a tremendous impact on the well-being of a person. In the last part, we will discuss the four repeated empirical types of research from 2005 through 2015 which shows the genuine case of security issues and quality of life in Brno (the Czech Republic). Moreover, our paper accommodates early apparent changes in contemporary marketing due to Covid-19 pandemic around the globe.
Czech name
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Czech description
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Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of FEB Zagreb International Odyssey Conference on Economics and Business
ISBN
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ISSN
2671-132X
e-ISSN
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Number of pages
12
Pages from-to
768-779
Publisher name
University of Zagreb - Faculty of Economics & Business
Place of publication
Zagreb
Event location
Zagreb
Event date
Jun 16, 2020
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000630167000062

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