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Education of marketing specialists and expectations of of marketing practice

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26138077%3A_____%2F12%3A%230000422" target="_blank" >RIV/26138077:_____/12:#0000422 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Education of marketing specialists and expectations of of marketing practice

  • Original language description

    Higher education moved from an elite form to a matter of mass. The proportion of graduates in the labor market rises. The production of graduates is faster than the growth of skilled jobs. Higher education becomes a personal strategy insuring against therisk of social decline. Marketing practices requires from graduates not only some level of knowledge, but also practical skills.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

  • CEP classification

    AH - Economics

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    N - Vyzkumna aktivita podporovana z neverejnych zdroju

Others

  • Publication year

    2012

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    AULA ? revue pro vysokoškolskou a vědní politiku

  • ISSN

    1210-6658

  • e-ISSN

  • Volume of the periodical

    20

  • Issue of the periodical within the volume

    1

  • Country of publishing house

    CZ - CZECH REPUBLIC

  • Number of pages

    21

  • Pages from-to

    2-22

  • UT code for WoS article

  • EID of the result in the Scopus database