Quality Management as a Part of CRM
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26138077%3A_____%2F13%3A%230000414" target="_blank" >RIV/26138077:_____/13:#0000414 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Quality Management as a Part of CRM
Original language description
The article describes the latest trends in quality management in small and medium-sized companies. The author classifies quality as a subset of marketing management, which is known in modern marketing as customer relationship management. Increased competition means that i tis not possible to consider quality from the so-called transsactional perspective, but only the so-called relational perspective.
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
European Research Studies Journal
ISSN
1108-2976
e-ISSN
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Volume of the periodical
16
Issue of the periodical within the volume
Special Issue on SMEs
Country of publishing house
GR - GREECE
Number of pages
14
Pages from-to
15-28
UT code for WoS article
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EID of the result in the Scopus database
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