Individualization, insecurity and confidence in the context of social effects and marketing communication

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26138077%3A_____%2F13%3A%230000429" target="_blank" >RIV/26138077:_____/13:#0000429 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Individualization, insecurity and confidence in the context of social effects and marketing communication

Original language description

The era of late modernity is characterized by an ongoing individualization of the society. The process of individualization intensifies due to the crisis of organized modernity. The crisis of organized modernity is manifested in the formo f deinstitualization and destratification of the society. Deinstitualization and destratification are the sources of insecurity and declining confidence in the society. Individualization, insecurity and the demand of confidence are identifiable in terms of practical life of the consumer society. The character of a consumer society is codetermined by the sum of intended and unintended social effects of marketing communications.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AH - Economics

OECD FORD branch

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Project

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Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2013

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Actual Problems of Economics

ISSN

1993-6788

e-ISSN

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Volume of the periodical

14

Issue of the periodical within the volume

7

Country of publishing house

UA - UKRAINE

Number of pages

11

Pages from-to

439-449

UT code for WoS article

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EID of the result in the Scopus database

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