Social Media as a Tool of Tourism Destinations´ Marketing Campaign
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26441021%3A_____%2F14%3A%230000058" target="_blank" >RIV/26441021:_____/14:#0000058 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Social Media as a Tool of Tourism Destinations´ Marketing Campaign
Original language description
The paper summarizes the main characteristics of postmodern tourism with implication to destination marketing and it deals with changes in visitors´ behavior affecting the utilization of Internet and social media in destination marketing in order to influence the long tail of the market. The paper also shows best practices of using social media as a tool of tourism destinations´ marketing campaigns.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
IDIMT - 2014, Networking Societies - Cooperation and Conflict
ISBN
978-3-99033-340-2
ISSN
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e-ISSN
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Number of pages
9
Pages from-to
163-172
Publisher name
Em.o.Univ.-Prof., Johanes Kepler Universitat
Place of publication
Linz
Event location
Poděbrady
Event date
Sep 10, 2014
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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