Building reputation and social media – how effectively do attractive European tourist destinations communicate on them?
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F75081431%3A_____%2F22%3A00002479" target="_blank" >RIV/75081431:_____/22:00002479 - isvavai.cz</a>
Result on the web
<a href="https://jssidoi.org/jesi/article/1007" target="_blank" >https://jssidoi.org/jesi/article/1007</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Building reputation and social media – how effectively do attractive European tourist destinations communicate on them?
Original language description
The paper focuses on evaluation the use of social media Instagram, YouTube and Twitter by 13 attractive European tourist city destinations for online marketing communication concerning building their reputation in the tourism sector. The following data were collected for all individual social media accounts using the online tool Social Blade: number of uploaded posts/media; number of comments, number of likes/views; number of follower/subscribers. According to the results of the analysis of available data, the quantity of the published content does not automatically mean the high degree of interactions of specific social media users. To determine the effectiveness of published posts (images, videos, textual posts) for individual analysed destinations, the index of Social Media Effectiveness (SME) was created and applied.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50200 - Economics and Business
Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Entrepreneurship and Sustainability Issues
ISSN
2345-0282
e-ISSN
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Volume of the periodical
10/2022
Issue of the periodical within the volume
1
Country of publishing house
LT - LITHUANIA
Number of pages
16
Pages from-to
467-482
UT code for WoS article
000893658500016
EID of the result in the Scopus database
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