Use of online Space and Social Media in Hotel Resorts

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F25%3A43909835" target="_blank" >RIV/60076658:12510/25:43909835 - isvavai.cz</a>
Result on the web
<a href="https://www.proquest.com/docview/3212224543/fulltextPDF/E647E14F3C9A4883PQ/1?accountid=9646&sourcetype=Conference%20Papers%20&%20Proceedings" target="_blank" >https://www.proquest.com/docview/3212224543/fulltextPDF/E647E14F3C9A4883PQ/1?accountid=9646&sourcetype=Conference%20Papers%20&%20Proceedings</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.34190/ictr.8.1.3577" target="_blank" >10.34190/ictr.8.1.3577</a>

Result language
angličtina
Original language name
Use of online Space and Social Media in Hotel Resorts
Original language description
The aim of the paper is to verify the individual aspects of hotel online communication by analysing the online activities of hotel resorts and their online activities. The subjects of the research were hotel resorts, which are defined as accommodation facilities that meet the requirements for the hotel category of classification level 3* - 5*. The individual resorts were identified using the Booking.com portal, followed by mapping data. The subject of the investigation was the website content, online activities and services of the website and social media activities. We used content analysis and statistical tests, in particular the correlation coefficient, coefficient of determination or R<sup>2</sup> reliability value, Pearson's correlation coefficient and Spearman's rank. We looked at the intensity of online activity, aspects of social media activity, and other aspects of online communication. The most significant conclusion is the importance and impact of communication messages on social networks. We have concluded that the increased frequency of posts leads to a higher number of followers. We have also confirmed that video posts are more successful in attracting subscribers/followers than other posts.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2025
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the International Conference on Tourism Research
ISBN
978-1-917204-35-4
ISSN
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e-ISSN
2516-3612
Number of pages
6
Pages from-to
451-456
Publisher name
Academic Conferences International Limited
Place of publication
Reading
Event location
Jyväskylä, Finland
Event date
Apr 24, 2025
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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