How do Prague Hotels Use Social Networks?
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62690094%3A18450%2F17%3A50015398" target="_blank" >RIV/62690094:18450/17:50015398 - isvavai.cz</a>
Alternative codes found
RIV/25619161:_____/17:N0000067
Result on the web
<a href="https://www.vsh.cz/file.php?id=556" target="_blank" >https://www.vsh.cz/file.php?id=556</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
How do Prague Hotels Use Social Networks?
Original language description
Social networks plays crucial role in marketing communication and sitribution of hotel products from both perspectives, hotel's and customer's. Several research papers were focused on the impact of social media content on customer's decision making process and hotel productivity. The goal of this paper is to describe the way hotels in Prague use social networks as a part of their marketing communication and product distribution.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Sborník recenzovaných příspěvků z mezinárodní vědecké konference Hotelnictví, turismus a vzdělávání 2017
ISBN
978-80-87411-99-5
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
47-53
Publisher name
Vysoká škola hotelová
Place of publication
Praha
Event location
Praha
Event date
Oct 11, 2017
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000568726300006