Some aspects of current marketing trends in hospitality - examining utilization of online tools for hotels in the Czech Republic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F71226401%3A_____%2F14%3A%231005516" target="_blank" >RIV/71226401:_____/14:#1005516 - isvavai.cz</a>
Alternative codes found
RIV/61384399:31130/14:00044871
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Some aspects of current marketing trends in hospitality - examining utilization of online tools for hotels in the Czech Republic
Original language description
This paper examines utilisation of online tools - website presentation, participation in social networks and reservation options - for hotels. Research was done on selected four star hotels in the Czech republic in order to examine do hotels utlise available online tools and include online marketing in their marketing communication and distribution. Situation on the Czech market shows that, even though majority of hotels do utilise majority of tools, there is still large space for improvement.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
V - Vyzkumna aktivita podporovana z jinych verejnych zdroju
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Current challenges of marketing and their application in practice
ISBN
978-80-87500-55-2
ISSN
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e-ISSN
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Number of pages
6
Pages from-to
90-95
Publisher name
Radim Bačuvčík - VeRBuM
Place of publication
Zlín
Event location
Praha
Event date
Apr 3, 2014
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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