STRATEGY MARKETING MANAGEMENT REGARDING TOUR OPERATORS: STARTING POINTS FOR CREATING VALUE PROPOSITION
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26441021%3A_____%2F16%3AN0000042" target="_blank" >RIV/26441021:_____/16:N0000042 - isvavai.cz</a>
Result on the web
<a href="https://www.kodolanyi.hu/images/tartalom/File/en/e_book_6th_int_week.pdf" target="_blank" >https://www.kodolanyi.hu/images/tartalom/File/en/e_book_6th_int_week.pdf</a>
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
STRATEGY MARKETING MANAGEMENT REGARDING TOUR OPERATORS: STARTING POINTS FOR CREATING VALUE PROPOSITION
Original language description
This topic is focused on creating value proposition of tour operator’s offer as one of the tools of strategy marketing management. It presents the basic idea of the need to integrate value proposition in the strategic management of the entity. Based on the survey work deduces the necessity of proper communication value proposition to the customer.
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
—
Result continuities
Project
—
Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Responsible Business & Tourism and the Role of Education at Responsible Thinking
ISBN
978-615-5075-36-0
ISSN
—
e-ISSN
—
Number of pages
8
Pages from-to
28-35
Publisher name
Kodolányi János University of Applied Sciences
Place of publication
Budapešť
Event location
Budapešť
Event date
Jan 1, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
—