A strategic framework for developing sustainable value propositions
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F22%3A63553298" target="_blank" >RIV/70883521:28120/22:63553298 - isvavai.cz</a>
Result on the web
<a href="https://www.businessperspectives.org/index.php/journals/problems-and-perspectives-in-management/issue-415/a-strategic-framework-for-developing-sustainable-value-propositions" target="_blank" >https://www.businessperspectives.org/index.php/journals/problems-and-perspectives-in-management/issue-415/a-strategic-framework-for-developing-sustainable-value-propositions</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.21511/ppm.20(4).2022.31" target="_blank" >10.21511/ppm.20(4).2022.31</a>
Alternative languages
Result language
angličtina
Original language name
A strategic framework for developing sustainable value propositions
Original language description
The discussion on firms' sustainability performance has resulted in business organizations becoming more conscious of sustainability issues and implementing strategies to ensure sustainable value propositions. The purpose of this study is to explore strategies that firms could use to develop sustainable value propositions. Through an extensive literature review, the study proposed a conceptual framework and further developed hypotheses suggesting that the strategies such as stakeholder involvement, flexible decision- making, and social and environmental values could influence sustainable value propositions. The hypotheses were tested through quantitative research analysis using data collected from owners/managers in 143 SMEs in the coastal areas of Ghana. The data supported almost all the hypotheses, namely H1, H2, and H5-H8 with T-values and P-values of > 1.96 and < 0.05, respectively. This finding indicates that all three core antecedents of sustainable value propositions contributed 78 percent of variations in the model. However, contrary to expectations, the result also showed that shareholder orientation and employee orientation with T-values and P-values of < 1.96 and > 0.05, respectively, did not support sustainable value propositions resulting in rejecting H3 and H4. Despite this outcome, the study concludes that all three strategies are relevant and valuable to firms in developing sustainable value propositions.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Problems and Perspectives in Management
ISSN
1727-7051
e-ISSN
1810-5467
Volume of the periodical
20
Issue of the periodical within the volume
4
Country of publishing house
UA - UKRAINE
Number of pages
15
Pages from-to
407-421
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85147228647