“Branding the Czech Republic”. Public Diplomacy and Nation Branding as instruments of foreign policy

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26482789%3A_____%2F16%3AN0000049" target="_blank" >RIV/26482789:_____/16:N0000049 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

“Branding the Czech Republic”. Public Diplomacy and Nation Branding as instruments of foreign policy

Original language description

The article develops the traditional theoretical framework of public diplomacy, used in international relations since decades, into the new approach – the nation branding. The nation branding became very popular practice within the public diplomacy and more general “applied foreign cultural policy” in the last two decades. The development of new communication tools such as the Internet and social networks challenged the public diplomacy approaches and brought search for new communication tools the state can use towards the public of other states. Our analysis focus on the Czech example that is incorporated into more general East-Central European Frame.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AD - Political sciences

OECD FORD branch

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Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2016

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Przeglad Europejski

ISSN

1641-2478

e-ISSN

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Volume of the periodical

39

Issue of the periodical within the volume

1

Country of publishing house

PL - POLAND

Number of pages

23

Pages from-to

84-106

UT code for WoS article

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EID of the result in the Scopus database

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