Digitalization of Public Diplomacy: An Instance of Nation Branding and Its Use in Southeast Asia
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43310%2F23%3A43924022" target="_blank" >RIV/62156489:43310/23:43924022 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.4018/978-1-6684-9161-4.ch004" target="_blank" >https://doi.org/10.4018/978-1-6684-9161-4.ch004</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.4018/978-1-6684-9161-4.ch004" target="_blank" >10.4018/978-1-6684-9161-4.ch004</a>
Alternative languages
Result language
angličtina
Original language name
Digitalization of Public Diplomacy: An Instance of Nation Branding and Its Use in Southeast Asia
Original language description
How do the countries of Southeast Asia capitalize on digitalization of public diplomacy in terms of nation branding? This chapter elaborates on the theoretical concept of public diplomacy and applies it to the context of member states of the Association of Southeast Asian Nations (ASEAN), which is a swath of 10 very heterogeneous and yet under-researched countries. The objective of this chapter is to characterize sundry approaches to public diplomacy through the concept of nation branding as the main tool in connection to the use of social media. The results of this chapter exemplify the most distinctive differences so that the countries could be classified and further divided into two main groups, one symbolized by a high degree of development and use of digitalization versus a group of latecomers. Vietnam and the Philippines represent boundary examples due to its slowdown or improvement, respectively of public diplomacy and digitalization. None of the examined Southeast Asian countries, however, has fully expanded on the concept of nation branding on social media.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
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OECD FORD branch
50601 - Political science
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Global Perspectives on the Emerging Trends in Public Diplomacy
ISBN
978-1-66849-161-4
Number of pages of the result
27
Pages from-to
75-101
Number of pages of the book
282
Publisher name
IGI Global
Place of publication
Hershey
UT code for WoS chapter
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