Market Entry Strategy - The Lessons from Central and Eastern Europe

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26482789%3A_____%2F17%3AN0000033" target="_blank" >RIV/26482789:_____/17:N0000033 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Market Entry Strategy - The Lessons from Central and Eastern Europe

Original language description

The monograph focuses on market entry strategies in the global business environment. First chapter analyzes the process of companies´ internationalization, their role in global value-adding chains, new types of supplier-distributor relations, and the ways of managing flows of goods, services and money throughout the global interaction. The second chapter brings characteristics of the business environment in the Central and Eastern European countries, and compares doing business in the communist period and today. It analyses the impact of foreign trade policies on international trade and introduces the international organizations, economic integration groupings, and international agreements on raw materials, trade in services and protection of intellectual property. The third chapter gives a detailed overview of the methods and strategies of entry into international markets. It consists of three logical sections. The first describes the market entry in a production sector. The author explains contractual assurance of investment projects, foreign industrial facilities, technical and production engineering and mining of raw materials. He also explains how to conclude contracts on international production sharing, joint venturing and direct investing. The next part focuses on foreign market entries in the area of sales and distribution. The author describes the methods of direct exporting and importing, warehousing, setting up own subsidiaries and affiliates, creating the international holding companies, etc. In the last section, the author writes about foreign market entries in services. He describes the role of business agents, forwarding and logistics companies, financial institutions, and consulting and management service providers.

Czech name

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Czech description

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Type

B - Specialist book

CEP classification

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OECD FORD branch

50201 - Economic Theory

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2017

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

ISBN

978-80-7418-288-4

Number of pages

116

Publisher name

KEY Publishing s.r.o., MUP Press

Place of publication

Ostrava

UT code for WoS book

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