Revenue Management In Hospitality Industry (Case Study of a Selected Congress Hotel)

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26482789%3A_____%2F19%3AN0000072" target="_blank" >RIV/26482789:_____/19:N0000072 - isvavai.cz</a>
Result on the web
<a href="https://www.aauni.edu/data/files/2019-ifrs-conference-proceedings-v5.pdf" target="_blank" >https://www.aauni.edu/data/files/2019-ifrs-conference-proceedings-v5.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Revenue Management In Hospitality Industry (Case Study of a Selected Congress Hotel)
Original language description
The paper focuses on the analyses of the impact of business segmentation on hotel financial performance. Empirical research includes a case study of the Grandior Hotel Prague. The impact of the business segment on the revenue is monitored on the basis of individual shares in the hotel income in the reference periods.The relationship between business mix and revenue optimization is examined on the basis of established statistical criteria. By focusing on a specific business mix, revenue can be maximized through different return, cost and risk characteristics of each segment. As a rule, business segments buy at different average prices and generate different revenues. Research on price elasticity of demand in different segments could help stabilize seasonal prince fluctuations. On the basisof the findings gathered, hotel revenue management optimization procedures are proposed.The methodical procedure is applied to a case study of a particular hotel. It is, however, designed to be generally applicable in the financial performance research of hotels. The theoretical framework is based on revenue and yield management practices in hotel and tourism. The results of this study are confronted with selected realized research.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Conference Proceedings 7th International Scientific Conference IFRS: GLOBAL RULES & LOCAL USE - BEYOND THE NUMBERS
ISBN
978-80-87956-96-0
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
365-374
Publisher name
Metropolitan University Prague Press & Anglo-American University
Place of publication
Praha
Event location
Praha
Event date
Oct 10, 2019
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000649685400028

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