The Willingness of Generation Z to Oficially Support CSR - A Central European Study.
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26482789%3A_____%2F20%3AN0000042" target="_blank" >RIV/26482789:_____/20:N0000042 - isvavai.cz</a>
Result on the web
<a href="https://sciendo.com/article/10.2478/danb-2020-0016" target="_blank" >https://sciendo.com/article/10.2478/danb-2020-0016</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.2478/danb-2020-0016" target="_blank" >10.2478/danb-2020-0016</a>
Alternative languages
Result language
angličtina
Original language name
The Willingness of Generation Z to Oficially Support CSR - A Central European Study.
Original language description
Sustainability, with its three pillars, is projected into Corporate Social Responsibility (CSR) and their effectiveness and efficiency depend upon the operation of the multi-stakeholder model. Both the EU and the EU member states depone clearly that, via CSR, we can exit from the COVID-19 crises stronger and better. The feasibility of the CSR depends upon the eager support of all stakeholders, including consumers. Therefore, it is highly relevant to assess whether the new group of consumers, known as Generation Z, is open to financially support CSR, to what extent and why and/or under what conditions. These three research questions became the foundation of a survey of 179 college students paying for their tertiary study at a private university in Prague. The survey included both closed and open question, brought forth a highly revealing and surprisingly consistent message about the conditional and rather generous readiness of this new generation of consumers in Central Europe, and led to a set of recommendations. © 2020 Radka MacGregor Pelikánová et al., published by Sciendo 2020.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50501 - Law
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
DANUBE: Law, Economics and Social Issues Review
ISSN
1804-8285
e-ISSN
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Volume of the periodical
11
Issue of the periodical within the volume
4
Country of publishing house
DE - GERMANY
Number of pages
12
Pages from-to
271-282
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85099918658