Negative Determinants of CSR Support by Generation Z in Central Europe - Infodemic's Gender-Sensitive Impacts in a 'COVID-19' Era

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26482789%3A_____%2F24%3A10152598" target="_blank" >RIV/26482789:_____/24:10152598 - isvavai.cz</a>

Result on the web

<a href="https://cebr.vse.cz/getrevsrc.php?identification=public&mag=cbr&raid=616&type=fin&ver=2" target="_blank" >https://cebr.vse.cz/getrevsrc.php?identification=public&mag=cbr&raid=616&type=fin&ver=2</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.18267/j.cebr.344" target="_blank" >10.18267/j.cebr.344</a>

Result language

angličtina

Original language name

Negative Determinants of CSR Support by Generation Z in Central Europe - Infodemic's Gender-Sensitive Impacts in a 'COVID-19' Era

Original language description

The success of sustainability and Corporate Social Responsibility (CSR) depends upon the active support of all stakeholders. Hence, it is highly relevant and becomes the goal of this paper to perform a pilot case study about the negative determinants of readiness of the new Central European generation of financially sufficiently strong consumers to support CSR, in particular, to answer two research questions: (i) which is the prevailing determinant and (ii) is it gender sensitive. Therefore, 53 male and 53 female Generation Z students from a private university in Prague, ready to pay a CSR bonus, were surveyed in the Summer of 2021 regarding the negative determinants for their decisions. The collected answers were statistically processed via cross-tabulation and Chi-Squared Test measures, and the dependence between negative determinants and genders was considered to answer both research questions. The analysis of such data implies four prevailing negative determinants, two of them related to the infodemic, represented differently by male and female members of Generation Z. This leads to propositions linked to prior studies and advancing them in a new direction. Namely, this indicative pilot case study suggests that Generation Z&apos;s readiness to support CSR by paying a CSR bonus is eroded by the infodemic and that male members of Generation Z are more sensitive in this respect than female members.Implications for Central European audience: This article targets the underplayed issue of the factors deterring committed young consumers from their support for sustainability via their readiness to pay a CSR bonus. It empirically points out the relevancy of proper information and the negative and gender-sensitive impacts of the infodemic. Theoretical implications include a pioneering contribution to the conceptual appreciation, methodological processing and assessment of particular aspects of infodemic and negative CSR determinants on an emerging cohort of Central European consumers. Practical implications include the dramatic importance of enhancement of awareness and practical suggestions regarding how to inform these male and female consumers and engage them in sustainability and CSR.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

—

Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2024

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Central European Business Review

ISSN

1805-4854

e-ISSN

1805-4862

Volume of the periodical

13

Issue of the periodical within the volume

2

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

26

Pages from-to

89-115

UT code for WoS article

001237972900005

EID of the result in the Scopus database

2-s2.0-85196121365