Selected aspects of information security in e-marketing activities of higher education institutions in Poland, Ukraine and the Czech Republic

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26867184%3A_____%2F24%3AN0000018" target="_blank" >RIV/26867184:_____/24:N0000018 - isvavai.cz</a>
Result on the web
<a href="https://www.sciencedirect.com/science/article/pii/S1877050924023512?via%3Dihub" target="_blank" >https://www.sciencedirect.com/science/article/pii/S1877050924023512?via%3Dihub</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1016/j.procs.2024.09.326" target="_blank" >10.1016/j.procs.2024.09.326</a>

Result language
angličtina
Original language name
Selected aspects of information security in e-marketing activities of higher education institutions in Poland, Ukraine and the Czech Republic
Original language description
The article focuses on the topic of information security in e-marketing processes at universities in Poland, Ukraine and the Czech Republic. The authors have presented a study showing the approach of employees to the issue of information security, together with the identification of the need for the implementation of training in the field of security of digital resources of higher education institutions. The aim of the article is to show selected aspects of information security in the processes of managing information resources in e-marketing activities.
Czech name
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Czech description
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Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
28th International Conference on Knowledge-Based and Intelligent Information & Engineering Systems (KES 2024)
ISBN
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ISSN
1877-0509
e-ISSN
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Number of pages
10
Pages from-to
4617-4626
Publisher name
Amsterdam: Elsevier
Place of publication
Amsterdam
Event location
Amsterdam
Event date
Jan 1, 2024
Type of event by nationality
CST - Celostátní akce
UT code for WoS article
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