Hotel services and their marketing opportunities in the border region of Znojmo

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26968631%3A_____%2F12%3A%230000020" target="_blank" >RIV/26968631:_____/12:#0000020 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Hotel services and their marketing opportunities in the border region of Znojmo

Original language description

The paper deals with hotel services as a part of tourism. They represent one of the aspects that affect the attendance of the area. Tourists and visitors can then use the hotel services, whether for accommodation, if they decide to spend some time there,or at least restaurant services or some others that hotels in attractive locations may offer. For this purpose, quite numerous accommodation facilities can be used, which offer relatively decent standard of service. Their offer is under investigation. The area can boost earnings from tourism, not only offer natural beauty, historical monuments, but also specifics as tourists and businessmen sought services. Producers of these services can then use various marketing techniques to raise the profile of arelatively saturated market.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

V - Vyzkumna aktivita podporovana z jinych verejnych zdroju

Publication year

2012

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Littera scripta

ISSN

1802-503X

e-ISSN

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Volume of the periodical

5

Issue of the periodical within the volume

1

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

17

Pages from-to

115-126

UT code for WoS article

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EID of the result in the Scopus database

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