A Hotel Offer and Marketing Opportunity of Accommodation Providers

Result code in IS VaVaI
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Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
A Hotel Offer and Marketing Opportunity of Accommodation Providers
Original language description
This paper deals with hotel services as a part of tourism. They represent one of the aspects that affect the number of visitors to the area. Tourists and visitors can then use the hotel services, either for accommodation if they decide to spend some timein that place, or at least the restaurant or other services that hotels in attractive locations may offer. For this purpose, a large number of accommodation facilities can be used, which offer relatively decent standards of service. This paper aims to analyse their offer. The area can boost its earnings from tourism, not only by offering natural beauty, historical monuments, but also specific features, which are sought after by tourists and business travellers. The providers of these services can thenuse various marketing techniques to raise their profile in a relatively saturated market.
Czech name
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Czech description
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Publication year
2012
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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