Municipal authority's Communication with Civic Public including Emphasis on Concept of CSR Following

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26968631%3A_____%2F14%3A%230000042" target="_blank" >RIV/26968631:_____/14:#0000042 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Municipal authority's Communication with Civic Public including Emphasis on Concept of CSR Following
Original language description
Town Znojmo wrestles against many different problems. The most debatable issues are high unemployment, high debt and excessive congestion of the major roads. The aim of this article pays attention to media communication, which is an important part of thetown inhabitants? perception. In the context of corporate social responsibility the paper highlights the possible challenges and proposed solutions, which can result in better partnership of public administration, business owners and inhabitants what isreally important standpoint for local development. Public relations are a priority that must be dedicate, put an accent on it and also be developed. These are the main aspect of the success assessing of the Municipal Authority work by public. As communication tools are used both traditional media and possibilities offered by the current technologies, especially the internet with developing social networks. These can are used as a feedback to determine the response of the public to the m
Czech name
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Czech description
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Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
NOVÉ TRENDY NEW TRENDS 2014 9. ročník mezinárodní vědecké konference
ISBN
978-80-87314-67-8
ISSN
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e-ISSN
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Number of pages
5
Pages from-to
194-198
Publisher name
SOUKROMÁ VYSOKÁ ŠKOLA EKONOMICKÁ ZNOJMO s.r.o.
Place of publication
Znojmo
Event location
Znojmo
Event date
Jan 1, 2014
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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