Contribution on international seminar: CultMedia - Jahrestagung 22.-25. September 2013, Universität Potsdam - Virtualisierung und Mediatisierung kultureller Räume. Die Neuen Medien ? Gewinne, Verluste, Gefahren

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F27116786%3A_____%2F13%3A%230000021" target="_blank" >RIV/27116786:_____/13:#0000021 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Contribution on international seminar: CultMedia - Jahrestagung 22.-25. September 2013, Universität Potsdam - Virtualisierung und Mediatisierung kultureller Räume. Die Neuen Medien ? Gewinne, Verluste, Gefahren
Original language description
This contribution is oriented to growing attention given by science and research institutions to popularisation and mediatisation of their aims and results. It shows a broader social context of these activities, especially connected with problems of R&Dfinancing. New expectations in the area of popularisation of research results and its PR are with respect to target groups often connected with new media (Internet, social networks, viral marketing, etc.), in the context of searching more effective approaches to research marketing and to creation of a suitable media mix. However, necessary attention is given as well to evaluation of effects and perception of possible risks connected with using of new media in this area. Concrete knowledge is based mainly on analyses realised in the CR.
Czech name
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Czech description
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Project
<a href="/en/project/LE11011" target="_blank" >LE11011: Branch Contact Organization of Targeted Research for Preparation of Czech Entities to International Cooperation (2013 - 2014)</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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