Segmentation of Czech consumers as for their relationship to organic foods

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F27266150%3A_____%2F13%3A%230000155" target="_blank" >RIV/27266150:_____/13:#0000155 - isvavai.cz</a>

Alternative codes found

RIV/01801376:_____/14:N0000002

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Segmentation of Czech consumers as for their relationship to organic foods

Original language description

Products of organic agriculture have gained a signifi cant attention among consumers. It creates a visible impact also on the products of conventional agriculture. Th is leads to the necessity to apply target marketing at the food resp. organic food markets. Th e objective of this article is to explore the possible approaches to the process of market segmentation at these consumer markets. Th e data of the Market & Media & Lifestyle were used. Variables of food consumer behaviour and lifestyle were especially selected. Th ree lines of market segmentation were inferred from the basic conceptual approaches: a priori segmentation, post hoc segmentation and forward segmentation. Th e data were analysed in several steps using multidimensional analyses. Th eresults indicate a diff erent marketing potential of the investigated approaches. A priori segmentation seems to be more proper for the purpose of the sales management. A broadly based post hoc segmentation should be useful when the conc

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2013

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Agricultural Economics

ISSN

0139-570X

e-ISSN

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Volume of the periodical

59

Issue of the periodical within the volume

8

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

13

Pages from-to

348-360

UT code for WoS article

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EID of the result in the Scopus database

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