Destroying and Creating Equity Value Through Brand Management: Positive and Negative Brand Impact Assessment by Using the VIM Modelling Approach

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F14%3A%230000138" target="_blank" >RIV/29142890:_____/14:#0000138 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Destroying and Creating Equity Value Through Brand Management: Positive and Negative Brand Impact Assessment by Using the VIM Modelling Approach

Original language description

In this paper, we present a newly developed integrated brand valuation modeling approach (the proprietary VIM ? Verifiable Interdependent Model) which is also applicable to private (unlisted) companies where the market capitalization of equity is unknown.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AH - Economics

OECD FORD branch

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Project

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Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2014

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Journal of Contemporary Management Issues

ISSN

1846-3363

e-ISSN

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Volume of the periodical

19

Issue of the periodical within the volume

1

Country of publishing house

HR - CROATIA

Number of pages

18

Pages from-to

213-230

UT code for WoS article

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EID of the result in the Scopus database

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