Perception of modern and retro packaging
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F16%3AN0000055" target="_blank" >RIV/29142890:_____/16:N0000055 - isvavai.cz</a>
Alternative codes found
RIV/60076658:12510/17:43890657 RIV/29142890:_____/18:00016493
Result on the web
<a href="http://fmk.sk/download/konferencie/Marketing%20Identity/MARKETING-IDENTITY_BRANDS-WE-LOVE_PART-1.pdf" target="_blank" >http://fmk.sk/download/konferencie/Marketing%20Identity/MARKETING-IDENTITY_BRANDS-WE-LOVE_PART-1.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Perception of modern and retro packaging
Original language description
This article presents the results of the first phase of research, which is aimed at analysing the perception of retro packaging by consumers. It will highlight the important specifics of this marketing activity and also its effectiveness and impact on the customers’ perceptions. As well as in-depth interviews, semantic differential was also used to introduce the differences in perceptions of current and retro packaging for both genders. The results presented in this article will be used in the next phase when applying quantitative research.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Marketing Identity: Brands we love
ISBN
978-80-8105-841-7
ISSN
1339-5726
e-ISSN
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Number of pages
13
Pages from-to
263-275
Publisher name
University of Ss. Cyril and Methodius in Trnava
Place of publication
Trnava, Slovakia
Event location
Smolenice, Slovakia
Event date
Nov 8, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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