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Perception of modern and retro packaging

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F18%3A00016493" target="_blank" >RIV/29142890:_____/18:00016493 - isvavai.cz</a>

  • Alternative codes found

    RIV/29142890:_____/16:N0000055 RIV/60076658:12510/17:43890657

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Perception of modern and retro packaging

  • Original language description

    This article presents the results of the first phase of research, which is aimed at analysing the perception of retro packaging by consumers. It will highlight the important specifics of this marketing activity and also its effectiveness and impact on the customers’ perceptions. As well as in-depth interviews, semantic differential was also used to introduce the differences in perceptions of current and retro packaging for both genders. The results presented in this article will be used in the next phase when applying quantitative research.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    N - Vyzkumna aktivita podporovana z neverejnych zdroju

Others

  • Publication year

    2018

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Marketing Identity: Brands we love

  • ISBN

    978-80-8105-841-7

  • ISSN

  • e-ISSN

  • Number of pages

    13

  • Pages from-to

    263-275

  • Publisher name

    University of Ss. Cyril and Methodius in Trnava

  • Place of publication

    Trnava, Slovakia

  • Event location

    Smolenice, Slovak republic

  • Event date

    Jan 1, 2018

  • Type of event by nationality

    EUR - Evropská akce

  • UT code for WoS article