On preparing marketing for the post-digital era

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F16%3AN0000056" target="_blank" >RIV/29142890:_____/16:N0000056 - isvavai.cz</a>

Result on the web

<a href="http://www.mins.sk/wp-content/uploads/2016/08/MSI_v11_iss2.pdf" target="_blank" >http://www.mins.sk/wp-content/uploads/2016/08/MSI_v11_iss2.pdf</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

On preparing marketing for the post-digital era

Original language description

The article discusses the replacement of digital marketing by marketing for the post-digital era. The use and management of new technologies for access to the target groups is not the prerogative of successful companies but a condition for any market success.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2016

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Marketing Science and Inspirations

ISSN

1338-7944

e-ISSN

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Volume of the periodical

11

Issue of the periodical within the volume

2

Country of publishing house

SK - SLOVAKIA

Number of pages

2

Pages from-to

51-52

UT code for WoS article

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EID of the result in the Scopus database

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