Value-based marketing: Treating customers well to become better

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F18%3A00034269" target="_blank" >RIV/29142890:_____/18:00034269 - isvavai.cz</a>

Result on the web

<a href="https://www.mins.sk/wp-content/uploads/2018/12/MSI_v13_iss4.pdf" target="_blank" >https://www.mins.sk/wp-content/uploads/2018/12/MSI_v13_iss4.pdf</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Value-based marketing: Treating customers well to become better

Original language description

Value-based marketing or value marketing is usually understood in two different ways: as a way to communicate with customers on and about values and ethics (such an approach seems to be more common for consumer markets), or as marketing approach driven by utility emphasizing unique value propositions for certain of fering (such understanding has been appropriated for industrial markets).

Czech name

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Czech description

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Type

J_ost - Miscellaneous article in a specialist periodical

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2018

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Marketing Science & Inspirations

ISSN

1338-7944

e-ISSN

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Volume of the periodical

8

Issue of the periodical within the volume

4

Country of publishing house

SK - SLOVAKIA

Number of pages

2

Pages from-to

56-57

UT code for WoS article

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EID of the result in the Scopus database

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