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Value Based Tools of Performance Measurement and CRM.

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F07%3A00005905" target="_blank" >RIV/00216275:25310/07:00005905 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    čeština

  • Original language name

    Hodnotové nástroje měření výkonnosti a CRM.

  • Original language description

    In the paper the basic approaches to customer value to the firm estimation (based on customer lifetime value and net marketing contribution) are summarized. In the next part the possible ways of this concept employment are suggested in following tasks: performance measurement and management, firm value estimation and liquidity management.

  • Czech name

    Hodnotové nástroje měření výkonnosti a CRM.

  • Czech description

    In the paper the basic approaches to customer value to the firm estimation (based on customer lifetime value and net marketing contribution) are summarized. In the next part the possible ways of this concept employment are suggested in following tasks: performance measurement and management, firm value estimation and liquidity management.

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AH - Economics

  • OECD FORD branch

Result continuities

  • Project

    <a href="/en/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company</a><br>

  • Continuities

    P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Others

  • Publication year

    2007

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Finanční a logistické řízení 2007

  • ISBN

    978-80-248-1406-3

  • ISSN

  • e-ISSN

  • Number of pages

    5

  • Pages from-to

    219-223

  • Publisher name

    Vysoká škola báňská-Technická univerzita Ostrava

  • Place of publication

    Ostrava

  • Event location

  • Event date

  • Type of event by nationality

  • UT code for WoS article