Value Based Tools of Performance Measurement and CRM.
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216275%3A25310%2F07%3A00005905" target="_blank" >RIV/00216275:25310/07:00005905 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
čeština
Original language name
Hodnotové nástroje měření výkonnosti a CRM.
Original language description
In the paper the basic approaches to customer value to the firm estimation (based on customer lifetime value and net marketing contribution) are summarized. In the next part the possible ways of this concept employment are suggested in following tasks: performance measurement and management, firm value estimation and liquidity management.
Czech name
Hodnotové nástroje měření výkonnosti a CRM.
Czech description
In the paper the basic approaches to customer value to the firm estimation (based on customer lifetime value and net marketing contribution) are summarized. In the next part the possible ways of this concept employment are suggested in following tasks: performance measurement and management, firm value estimation and liquidity management.
Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
<a href="/en/project/GA402%2F06%2F0577" target="_blank" >GA402/06/0577: Increase of Company Performance Efficiency Through Differentiated CRM on a Basis of Customer Actual and Potential Value to a Company</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2007
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Finanční a logistické řízení 2007
ISBN
978-80-248-1406-3
ISSN
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e-ISSN
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Number of pages
5
Pages from-to
219-223
Publisher name
Vysoká škola báňská-Technická univerzita Ostrava
Place of publication
Ostrava
Event location
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Event date
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Type of event by nationality
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UT code for WoS article
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