Management marketing in SKODA AUTO India
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F18%3A00037277" target="_blank" >RIV/29142890:_____/18:00037277 - isvavai.cz</a>
Alternative codes found
RIV/29142890:_____/19:N0000003 RIV/29142890:_____/18:N0000002
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Management marketing in SKODA AUTO India
Original language description
The paper sheds a light on specific management marketing tools and approaches applied by Skoda Auto in emerging markets such as India. The paper presents case study on how Skoda Auto of surgery is trying to target and penetrate the automotive sector in India by applying wide variety of Management Marketing Tools. The paper argues that the Global automotive companies are rather risky and open to apply holistic approach through innovation and different managerial approaches in emerging markets by implementing growth strategies in the emerging markets countries.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
MARKETING IDENTITY: DIGITAL MIRRORS, PT I
ISBN
978-80-8105-985-8
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
198-205
Publisher name
Univ Ss Cyril & Methodius Trnava
Place of publication
Slovakia
Event location
Slovak Acad Sci, Smolenice, SLOVAKIA
Event date
Jan 1, 2018
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000467818300019