Management marketing in SKODA AUTO India

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F18%3AN0000002" target="_blank" >RIV/29142890:_____/18:N0000002 - isvavai.cz</a>
Alternative codes found
RIV/29142890:_____/19:N0000003 RIV/29142890:_____/18:00037277
Result on the web
<a href="https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-I.pdf" target="_blank" >https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-I.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Management marketing in SKODA AUTO India
Original language description
The paper sheds a light on specific management marketing tools and approaches applied by Skoda Auto in emerging markets such as India. The paper presents case study on how Skoda Auto of surgery is trying to target and penetrate the automotive sector in India by applying wide variety of Management Marketing Tools. The paper argues that the Global automotive companies are rather risky and open to apply holistic approach through innovation and different managerial approaches in emerging markets by implementing growth strategies in the emerging markets countries.
Czech name
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Czech description
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Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
5th Annual International Scientific Conference on Marketing Identity - Digital Mirrors
ISBN
978-80-8105-985-8
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
198-205
Publisher name
Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava,
Place of publication
Trnava, Slovakia
Event location
Smolenice, SLOVAKIA
Event date
Nov 6, 2018
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000467818300019

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