The interest of different generations of Czech consumers in certified products and environmental organizations

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F19%3A00036501" target="_blank" >RIV/29142890:_____/19:00036501 - isvavai.cz</a>
Result on the web
<a href="https://www.mins.sk/wp-content/uploads/2019/12/MSI_v14_iss4.pdf" target="_blank" >https://www.mins.sk/wp-content/uploads/2019/12/MSI_v14_iss4.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The interest of different generations of Czech consumers in certified products and environmental organizations
Original language description
Green consumers’ behavior is still the black box for green marketing. The environmental aspect influences many purchase decisions. How do Czech consumer really think in relation to environmental questions? This paper aims to describe some of the fundamental green activities of the Czech consumer in correlation to their age, gender, education and size of hometown. The knowledge of certified products, the interest to buy them and the knowledge of environmental organizations; the factors have all been considered as the most important factors driving consumers to be “green”. Based on the results, the segment of green Czech consumers was predefined. The description of generations (silent generation, Baby Boomers, generation X, Y, Z) was followed in order to understand the influence of age and other demographics on environmental behavior.
Czech name
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Czech description
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Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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