Selected aspects of green behaviour of Czech consumers

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F18%3A00033905" target="_blank" >RIV/29142890:_____/18:00033905 - isvavai.cz</a>

Result on the web

<a href="https://www.mins.sk/wp-content/uploads/2018/10/MSI_v13_iss3.pdf" target="_blank" >https://www.mins.sk/wp-content/uploads/2018/10/MSI_v13_iss3.pdf</a>

DOI - Digital Object Identifier

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Result language

čeština

Original language name

Selected aspects of green behaviour of Czech consumers

Original language description

The paper presents the results of research concerning the green behaviour of Czech consumers. Environmental protection is one of the most widely discussed topics all over the world, and environmental education has become an important part of the Czech educational system. Generation Y could be called “the green generation”. But what is the situation across all of generations of Czech consumers? How do they behave with regards to environmental protection and which green activities do they provide in their everyday life?

Czech name

Selected aspects of green behaviour of Czech consumers

Czech description

The paper presents the results of research concerning the green behaviour of Czech consumers. Environmental protection is one of the most widely discussed topics all over the world, and environmental education has become an important part of the Czech educational system. Generation Y could be called “the green generation”. But what is the situation across all of generations of Czech consumers? How do they behave with regards to environmental protection and which green activities do they provide in their everyday life?

Type

J_ost - Miscellaneous article in a specialist periodical

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2018

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Marketing Science & Inspirations

ISSN

1338-7944

e-ISSN

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Volume of the periodical

XIII

Issue of the periodical within the volume

3

Country of publishing house

SK - SLOVAKIA

Number of pages

9

Pages from-to

2-10

UT code for WoS article

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EID of the result in the Scopus database

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