PERCEPTION OF GREEN SOLUTIONS BY GENERATION Y

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F17%3AN0000027" target="_blank" >RIV/29142890:_____/17:N0000027 - isvavai.cz</a>
Result on the web
<a href="https://fmk.sk/download/konferencie/online-rules-II.pdf" target="_blank" >https://fmk.sk/download/konferencie/online-rules-II.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
PERCEPTION OF GREEN SOLUTIONS BY GENERATION Y
Original language description
Paper presents results obtained from research done in SGS (Scientific Students Grant) on the topic of „Perception of the green solutions by Generation Y“. The project is focused on perception of green behaviour of companies and green products in the Czech Republic. Green positions of customers, members of generation Y, were observed and compared with their recent behaviour. Research results show that environmental protection is very important for 75 % of respondents. On the other hand, only 30 % of them is to be considered as green consumers; and 8 % of them buys environmentally friendly products.
Czech name
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Czech description
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Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
MARKETING IDENTITY. Online rules
ISBN
978-80-8105-917-9
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
101-107
Publisher name
Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava
Place of publication
Trnava, Slovakia
Event location
Smolenice, Slovakia
Event date
Jan 1, 2017
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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