Consumers' perception on green products and services: Evidence from the Czech automotive sector

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F21%3A00041531" target="_blank" >RIV/29142890:_____/21:00041531 - isvavai.cz</a>
Result on the web
<a href="https://gerpisa.org/en/node/6474" target="_blank" >https://gerpisa.org/en/node/6474</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Consumers' perception on green products and services: Evidence from the Czech automotive sector
Original language description
Green consumers' behavior is significant in the context of value chain of business. Sustainability in Automotive plays a big role, because of EU directives, social responsible attitudes, economic efficiency etc. But, the sustainable activities without some positive consumers' response have negligible impact on value chain. Consumers should accept green products, their higher price, and sustainable distribution system of green products. Sometimes, consumers tend to search for information about a sustainability of supply chain, to confirm a greenness of their favorite products. On the other side, many consumers in Automotive do not interest in sustainability, more in technical aspects of cars. The research question is: Do the Czech consumers interest in green solutions of Automotive businesses, and do they believe in sincere efforts of manufacturers by implementation of these solutions?
Czech name
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Czech description
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Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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