The Fashion Industry and its Problematic Consequences in the Green Marketing Era a Review

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F60076658%3A12510%2F22%3A43903685" target="_blank" >RIV/60076658:12510/22:43903685 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.1051/shsconf/202213501011" target="_blank" >https://doi.org/10.1051/shsconf/202213501011</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1051/shsconf/202213501011" target="_blank" >10.1051/shsconf/202213501011</a>

Result language
angličtina
Original language name
The Fashion Industry and its Problematic Consequences in the Green Marketing Era a Review
Original language description
This paper uses a narrative literature review to provide evidence of the problematic consequences of the fast fashion industry in the context of sustainability and to consider the option of the green marketing approach as a way of reducing negative impacts. Studies relevant to our research were identified through a search of Web of Science, Science Direct, Scopus and Google Scholar. In recent years, environmental sustainability has played an important role on the political agenda, but it is also driving innovation in business. The range of environmentally friendly products on the market is increasing, and consumers are showing interest in buying these types of products, which are usually more expensive. Unfortunately, fashion production is one of the least sustainable industries. Therefore, more and more fashion companies are trying to implement green approaches in their value chains. Green marketing in the context of the fashion industry essentially refers to products that are produced with respect to working conditions and the environment, and to the possibility of finding a compromise between business objectives and environmental issues.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
SHS Web of Conferences Volume 135 (2022) International Conference on Entrepreneurial Competencies in a Changing World (ECCW 2021)
ISBN
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ISSN
2261-2424
e-ISSN
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Number of pages
6
Pages from-to
1-6
Publisher name
SHS Web of Conferences
Place of publication
online
Event location
České Budějovice
Event date
Nov 24, 2021
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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