Differences in Sustainable Nutrition Behaviour of Different Generations of Czech Consumers

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F23%3A00046070" target="_blank" >RIV/29142890:_____/23:00046070 - isvavai.cz</a>

Result on the web

<a href="https://jssidoi.org/jesi/uploads/articles/42/Jaderna_Differences_in_sustainable_nutrition_behaviour_of_different_generations_of_Czech_consumers.pdf" target="_blank" >https://jssidoi.org/jesi/uploads/articles/42/Jaderna_Differences_in_sustainable_nutrition_behaviour_of_different_generations_of_Czech_consumers.pdf</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Differences in Sustainable Nutrition Behaviour of Different Generations of Czech Consumers

Original language description

Sustainable behaviour in everyday life is a key aspect of sustainable development. Consumers can be the initiators of sustainability in their purchases, consumption behaviour and long-term investment decisions. This article focuses not only on the area of nutrition, which plays an essential role in increasing the impact of consumption behaviour on sustainable development. Nutrition and its sustainability are perceived differently by different generations. The article presents the results of a questionnaire survey of Czech consumers. The sample of 1000 respondents provides relevant answers to the research questions, namely, which generation buys more sustainable products and whether there is a significant difference between generations in the sustainability of nutrition. The results show that younger generations tend to purchase sustainable products to a greater extent. They are also more likely to be vegan or vegetarian than older generations, although still, the proportion of vegans and vegetarians in the Czech Republic is negligible. In contrast to this trend towards sustainability in nutrition among the younger generation is the reduction in meat consumption, which is most pronounced among those aged 55-64.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2023

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Entrepreneurship and Sustainability Issues

ISSN

2345-0282

e-ISSN

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Volume of the periodical

11

Issue of the periodical within the volume

2

Country of publishing house

LT - LITHUANIA

Number of pages

14

Pages from-to

23-36

UT code for WoS article

001131808300032

EID of the result in the Scopus database

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