The Rise of Direct Sales Models for Fast Fashion 2.0: Sustainable Greenwashing?

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F29142890%3A_____%2F24%3A00048810" target="_blank" >RIV/29142890:_____/24:00048810 - isvavai.cz</a>

Result on the web

<a href="https://msijournal.com/the-rise-of-direct-sales-models-for-fast-fashion/" target="_blank" >https://msijournal.com/the-rise-of-direct-sales-models-for-fast-fashion/</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

The Rise of Direct Sales Models for Fast Fashion 2.0: Sustainable Greenwashing?

Original language description

Direct sales models have become popular alternatives to traditional retail in fast moving consumer goods, fashion, grocery, consumer electronics, home and personal care, home improvement or pet & animal assortment to name a few. Whereas traditional brick-and-mortar retail sales have been either stable or declining, online retail turnover has recently increased in many developed markets.

Czech name

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Czech description

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Type

J_ost - Miscellaneous article in a specialist periodical

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2024

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Marketing Science & Inspirations

ISSN

1338-7944

e-ISSN

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Volume of the periodical

19

Issue of the periodical within the volume

1

Country of publishing house

SK - SLOVAKIA

Number of pages

2

Pages from-to

50-51

UT code for WoS article

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EID of the result in the Scopus database

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