Marketing innovation - success and failure
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F44555601%3A13510%2F09%3A00005328" target="_blank" >RIV/44555601:13510/09:00005328 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Marketing innovation - success and failure
Original language description
Innovation doesn´t mean only new product and new technology but also the implementation of changes in management, organization of labour and marketing. This paper aims to show the procedure of implementation of a marketing innovation in three small and medium sized enterprices. It focuses on the innovation process and its success and failure. It also analyses the causation of the failure. This article also suggests the how to innovate the company´s marketing and how to strengthen the role of call-centers and it should help small businesses to be more efficient and more competitive on the market.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2009
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Closing the Innovation Gap: Theory and Practice, Proceedings of the 4th European Conference on Management of Technology
ISBN
1-903978-41-6
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
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Publisher name
University of the West of Scotland, Paisley
Place of publication
Paisley
Event location
Glasgow, UK
Event date
Sep 6, 2009
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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