Statistical Analysis of the marketing activities of the university

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F44555601%3A13510%2F13%3A43885627" target="_blank" >RIV/44555601:13510/13:43885627 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Statistical Analysis of the marketing activities of the university
Original language description
Universities are not commercial organizations, yet there is a need to introduce different optimal marketing activities. The marketing concept is oriented towards the customer. The customer is the student in the case of a university. Marketing managementcan create competitive educational program and can speak by means of this program with their prospective students. Marketing surveys and concepts are more common abroad than in the Czech Republic. The article describes one survey conducted among students. The research is focused primarily on the catchment area for the selected economics faculty. The faculty is the main aim of this orientation in this region, which is among the regions in the Czech Republic, with the highest unemployment rate and low education levels at the same time. At first, they were approached by students who could be potential students and then they were contacted the current freshmen. The aim of the survey was to discover how to reach students and encourage them i
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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