The influence of Slovak consumer lifestyle on purchasing behaviour in the consumption of organic food

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F44555601%3A13510%2F23%3A43897611" target="_blank" >RIV/44555601:13510/23:43897611 - isvavai.cz</a>

Result on the web

<a href="https://www.emerald.com/insight/content/doi/10.1108/BFJ-07-2022-0618/full/html" target="_blank" >https://www.emerald.com/insight/content/doi/10.1108/BFJ-07-2022-0618/full/html</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1108/BFJ-07-2022-0618" target="_blank" >10.1108/BFJ-07-2022-0618</a>

Result language

angličtina

Original language name

The influence of Slovak consumer lifestyle on purchasing behaviour in the consumption of organic food

Original language description

PurposeHealth is an essential issue in the motivation to eat organic food. The aim of the study is to investigate the relationship if people who have a positive view of a healthy lifestyle (want to live healthy) have an influence on the tendency to buy organic food.Design/methodology/approachThe analysis of secondary data dealing with the issue was supplemented by primary data. In order to meet the main aim, a preliminary objective was set which was to determine the influence of socio-demographic factors on the recommended lifestyle. Specifically, the largest statistically significant difference in influence on healthy lifestyle was gender, followed by education and age. The survey was conducted in the period of January-May 2019 on a sample of 1,373 respondents from Slovakia.FindingsThe data was evaluated by means of selected specific statistical methods (Kruskal-Wallis test, Man-Whitney test and Decision tree methodology). The results of the research verified that the lifestyle of Slovak consumers has an influence on the consumption of organic products and that people who practise healthy eating buy organic food more often. Our research has shown that lifestyle is increasingly influencing consumer purchasing behaviour.Originality/valueThe results showed that today&apos;s healthy lifestyle increases the demand for healthy food among potential consumers. Furthermore, the presented results of our research in Slovakia could establish some basis for conducting similar research in other European countries.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

40500 - Other agricultural sciences

Project

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Continuities

I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year

2023

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

British Food Journal

ISSN

0007-070X

e-ISSN

1758-4108

Volume of the periodical

125

Issue of the periodical within the volume

8

Country of publishing house

GB - UNITED KINGDOM

Number of pages

22

Pages from-to

3028-3049

UT code for WoS article

000930883000001

EID of the result in the Scopus database

2-s2.0-85148302535