Changes in the Culture of Consumption During COVID-19: a Decision-Tree Model
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F44555601%3A13510%2F23%3A43897880" target="_blank" >RIV/44555601:13510/23:43897880 - isvavai.cz</a>
Result on the web
<a href="https://www.logos-verlag.de/cgi-bin/engpapermid?doi=10.30819/cmse.7-1.06&lng=deu&id=" target="_blank" >https://www.logos-verlag.de/cgi-bin/engpapermid?doi=10.30819/cmse.7-1.06&lng=deu&id=</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.30819/cmse.7-1.06" target="_blank" >10.30819/cmse.7-1.06</a>
Alternative languages
Result language
angličtina
Original language name
Changes in the Culture of Consumption During COVID-19: a Decision-Tree Model
Original language description
This study aimed to understand changes in the culture of consumption in the selected consumer segments regarding COVID-19 during the lockdown. The empirical research was conducted with a sample of 534 households. To predict changes in consumer behavior, the two-step clustering method was used. We also use the decision-tree model. We created four selected segments with remarkable consumption changes on the basis of their opinions concerning three points of view, namely, behavior changes, demographic data, and self-beliefs. Consequently, we classified subject pertinence (i.e., single respondents) to single clusters by decision trees using various statistical calculations to place the chosen attribute within the node of the tree structure. The factors most statistically significant for inclusion in the cluster were willingness to give up personal freedom, conservatism, and preferring functionality to appearance/design, with the last significant factor being meeting deadlines. We find indications that the more people purchase online, the less they decrease expenses and support charities, or/and the more people solve things remotely, the less they restrict taking loans. The results will help in identifying future models in retail conditions.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Cultural Management: Science and Education
ISSN
2512-6962
e-ISSN
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Volume of the periodical
7
Issue of the periodical within the volume
1
Country of publishing house
DE - GERMANY
Number of pages
17
Pages from-to
85-101
UT code for WoS article
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EID of the result in the Scopus database
2-s2.0-85172283419