Campaigning and Commercials
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F44994575%3A_____%2F20%3AN0000078" target="_blank" >RIV/44994575:_____/20:N0000078 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Campaigning and Commercials
Original language description
Chapter deals with the issue of Campaigning and Commercials for enhancing traffic safety. Preventive road-safety measures and programs involve interventions at two levels. The first addresses external conditions of road use, such as traffic laws, enforcement and road engineering. The second addresses internal conditions such as the personal motives behind the traffic participant’s actions. Road safety communication campaigns work primarily on this second level.
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
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OECD FORD branch
50101 - Psychology (including human - machine relations)
Result continuities
Project
<a href="/en/project/ED2.1.00%2F03.0064" target="_blank" >ED2.1.00/03.0064: Transport R&D Centre</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Selected Topics on Psychology and Traffic Safety
ISBN
978-3-7812-2073-7
Number of pages of the result
3
Pages from-to
19-21
Number of pages of the book
108
Publisher name
Kirschbaum Verlag Bonn
Place of publication
Německo
UT code for WoS chapter
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