Tourists´Attitudes Towards Travel Agencies

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F11%3A00001571" target="_blank" >RIV/46747885:24310/11:00001571 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Tourists´Attitudes Towards Travel Agencies
Original language description
Technological developments and intense competition in tourism in the recent years have increased the need for travel agencies to concentrate on retaining and attracting the right consumers. Knowing how customers perceive their services, what they considered important and what factors guide and influence their behaviour, is crucial for the success of travel agencies. They need to understand the underlying dimensions of customer attitudes and satisfaction and how to improve them. Travel agencies are forced to search for new ways to differentiate themselves and gain a better competitive position in order to improve their service perceptions and customer loyalty. Developing a successful strategy thus requires knowledge of the attributes that consumers useto evaluate services in tourism. Valid and reliable measures of perceived value would allow individual travel agencies the ability to identify the dimensions of perceived value in which they perform well or poor. The paper presents partia
Czech name
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Czech description
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Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 10th International Conference Liberec Economic Forum 2011
ISBN
978-80-7372-755-0
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
411-418
Publisher name
Technická univerzita v Liberci
Place of publication
Liberec
Event location
Liberec
Event date
Jan 1, 2011
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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