Marketing segmentation of students willing to study abroad based on cluster analysis
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F11%3A00001582" target="_blank" >RIV/46747885:24310/11:00001582 - isvavai.cz</a>
Alternative codes found
RIV/44555601:13510/11:43878492
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Marketing segmentation of students willing to study abroad based on cluster analysis
Original language description
Market segmentation is one of the most fundamantel strategic marketing concepts. The better the segment is chosen for targeting by a particular organisation, the more successful the organisation is assumed to be in the market place. Also higher educationinstitutions have to improve their marketing tools for attracting foreign students, particularly when demanding tuition fees. This contribution aims at demonstrating the proper usage of the cluster analysis for segmentation (represented by students´willingness to study abroad) and also, based on large international survey, offers some practical marketing implications.
Czech name
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Czech description
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Classification
Type
J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Proceedings of World Academy of Science, Engineering and Technology
ISSN
2010-376X
e-ISSN
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Volume of the periodical
7
Issue of the periodical within the volume
77
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
5
Pages from-to
795-799
UT code for WoS article
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EID of the result in the Scopus database
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