Measurement of Customer Knowledge Value
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F11%3A00001587" target="_blank" >RIV/46747885:24310/11:00001587 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
Measurement of Customer Knowledge Value
Original language description
This paper aims at expressing the customer value, particularly tha value of his knowledge. There is a gap in this field because researchers usually express the overall Customer Lifetime Value and similar to Capital Asset Pricing model the result is finally discounted. The other parts of customers´ value are usually disregarded. Is the separate item "customers´ knowledge" such a marginal item that it does not need to be counted? It is important for the business not only to keep in mind the "konwledge potential" of each customer but also to be able to explore it. Issues such as their ability to motivate the customers to share their knowledge with the business, managerial skills and marketing strategy towards generating profit from the customers´ base arealso discussed in this contribution.
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
—
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Knowledge Management 2011
ISBN
978-1-908272-10-2
ISSN
—
e-ISSN
—
Number of pages
6
Pages from-to
982-987
Publisher name
Academic Publishing Limited
Place of publication
Reading
Event location
Passau, Německo
Event date
Jan 1, 2011
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
—