The Strategy Involved in Placing a Czech Product on the German Market

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F14%3A00002120" target="_blank" >RIV/46747885:24310/14:00002120 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
The Strategy Involved in Placing a Czech Product on the German Market
Original language description
This paper describes the strategy involved in placing a product on a foreign market from both the theoretical and practical perspectives. It looks at placing the product of a small, regional Czech company on the German market. There is also a case studyof a company preparing to enter the German market, along with an initial analysis of the environment. In the second part of the paper, the author describes the results of the preparation and choice of entry strategy at the company in question, which is prepared to ensure its products succeed abroad.
Czech name
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Czech description
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Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Opportunities and Threats to Current Business Management in Cross-border Comparison 2014
ISBN
978-3-86367-029-0
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
25-34
Publisher name
Verlag der GUC
Place of publication
Chemnitz
Event location
Mariánské Lázně
Event date
Jan 1, 2014
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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