New Trends in Digital Marketing and the Possibilities of Their Application in Business Marketing Strategies
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F14%3A00002245" target="_blank" >RIV/46747885:24310/14:00002245 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
New Trends in Digital Marketing and the Possibilities of Their Application in Business Marketing Strategies
Original language description
The paper describes the new possibilities of using mobile devices in the process of implementing the company's marketing vision. The constantly evolving development of mobile devices is very quickly starting to change the preconceived standard proceduresfor acquiring and processing audio and video data for subsequent use in the form of advertising media units. The authors reflect on new strategies of digital marketing and outline the new trends and opportunities of distributing multimedia content to the end users.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
IN - Informatics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2014
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
IBIMA 2014: Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation
ISBN
978-0-9860419-3-8
ISSN
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e-ISSN
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Number of pages
5
Pages from-to
1989-1993
Publisher name
International Business Information Management Association (IBIMA)
Place of publication
Milano
Event location
Milan
Event date
Jan 1, 2014
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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