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Communication as a Factor Defining Satisfaction and Loyalty of the Online Shopping

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F46747885%3A24310%2F14%3A00002276" target="_blank" >RIV/46747885:24310/14:00002276 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Communication as a Factor Defining Satisfaction and Loyalty of the Online Shopping

  • Original language description

    This article deals with the issue of communications in clothes e-shops. The basis of this article is a questionnaire survey among final consumers and deals of factors of communication that lead customers to satisfaction and loyalty of e-shop. This surveywas conducted as part of the Student?s Grand Competition at the Faculty of Ecomics, Technical University of Liberec.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AH - Economics

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2014

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Sborník příspěvků Mezinárodní Masarykovy konference pro doktorandy a mladé vědecké pracovníky 2014

  • ISBN

    978-80-87952-07-8

  • ISSN

  • e-ISSN

  • Number of pages

    6

  • Pages from-to

    582-587

  • Publisher name

    MAGNANIMITAS

  • Place of publication

    Hradec Králové

  • Event location

    Brno

  • Event date

    Jan 1, 2014

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article

    042-14-14030-12